On-Campus Events

Overview

On-Campus Events helps you turn registrations into attendees and deliver a more confident, personalised campus experience.

Instead of relying on static schedules, printed maps and generic emails, you give prospective students a digital companion that supports them before, during and after the event.

They arrive with a plan. They navigate campus with confidence. They leave with a clear next step.

That is how you turn a six hour open day into a performance-led recruitment journey.

👉 Running online events? See Virtual Events

Why this matters

Open days are one of the most important moments in your recruitment cycle. They are also one of the easiest places to lose students.

Registration is not commitment

A registration is just a placeholder. Without a clear plan, many students simply do not attend.

Logistics get in the way

When students are worrying about where to go, they are not focusing on your course, your campus or your culture.

Static information breaks down

Printed schedules and maps cannot adapt. Last minute changes create confusion and a poor experience.

The journey stops too early

Most follow up is a generic email. There is no destination to return to and no way to keep the momentum going.

What you achieve

On-Campus Events turns a one day visit into an ongoing journey.

• Move students from registered to committed
• Help them arrive confident and prepared
• Remove navigation anxiety on the day
• Keep them engaged after the event with clear next steps

How it works

Before the event

Students build their own personalised schedule of talks and tours.

This simple action changes behaviour. It turns a passive registration into a plan they are more likely to follow through on.

During the event

Students use their phone to access their schedule and navigate campus.

They spend less time finding rooms and more time engaging with your staff, spaces and culture.

After the event

The experience does not end.

Students return to a personalised space that reflects what they attended or planned to attend, with clear guidance on what to do next.

Key features

Schedule Builder

Feature: Calendar style schedule that updates in real time

Advantage: Students build a personalised schedule of talks and tours

Benefit: Increase attendance by helping students commit to their day

Event mapping and wayfinding

Feature: Map based directions integrated into the event experience

Advantage: GPS enabled navigation guides students between buildings

Benefit: Reduce anxiety and help students focus on your campus experience

Adaptive post-event messaging

Feature: Dynamic content and CTAs based on each student journey

Advantage: Follow up is tailored based on attendance and behaviour

Benefit: Keep students engaged after the event and support conversion

Subject personalisation

Feature: Personalisation based on subject, audience and profile

Advantage: Content and sessions are filtered by interest

Benefit: Help students quickly find what matters to them

Dedicated event landing page

Feature: Centralised event experience within Vepple

Advantage: All event information is in one place

Benefit: Give students a clear and reliable place to plan and return to

Wraparound content

Feature: Integration with tours, content and student stories

Advantage: Students can explore spaces and content before and after the event

Benefit: Extend the impact of your open day beyond the visit

Data and insight

Feature: Event analytics and dashboards

Advantage: Track planning behaviour, session interest and usage

Benefit: Understand what drives attendance and engagement

Setup

Set up On-Campus Events by creating your event landing page, adding Sessions, and making them easy to find.

For detailed setup instructions, see the following guides.

Start here:

• Creating an event section: Create your event landing page with dates, key information and a Relevant Sessions block
• Creating a session: Add your talks and tours
• Assigning sessions so they appear in your experience: Surface the right sessions using filters

Best practice

• Encourage students to build their schedule early
• Link to the experience in confirmation emails
• Keep session information clear and concise
• Use mapping to reduce on-the-day confusion
• Use follow-up to guide next steps