Overview
Virtual Events helps you turn digital sessions into immersive experiences that drive engagement and applications.
Instead of sending students to isolated webinars, you give them a personalised environment that connects events with your wider university experience.
This turns short sessions into deeper exploration.
👉 Running in-person events? See On-Campus Events
Why this matters
Virtual events are easy to run, but hard to make impactful.
Sessions become dead ends
Students join, watch and leave without exploring further.
Engagement drops quickly
Without a central destination, there is nothing to bring students back.
Insight is limited
Standard tools show attendance, but not intent or behaviour.
What you achieve
Virtual Events turns passive viewers into active participants.
- Keep students engaged before, during and after sessions
- Encourage exploration beyond the event itself
- Extend the life of your content with on-demand access
- Gain insight into what students care about
How it works
Before the event
Students browse sessions and build a personalised schedule.
They know what they want to attend and why it matters to them.
During the event
Students join sessions within an environment that encourages further exploration.
They are not just watching. They are discovering your university.
After the event
Sessions remain available on demand.
Students can revisit content and continue their journey when they are ready.
Key features
Schedule Builder
Benefit: Help students plan and engage with relevant sessions
Advantage: Students can organise live and on-demand content
Feature: Personalised event schedules
Live and on-demand events
Benefit: Reach students wherever they are, at any time
Advantage: Use existing tools without changing your process
Feature: Integration with Teams, Zoom, YouTube and more
Immersive event surround
Benefit: Turn sessions into deeper exploration of your university
Advantage: Events are supported by maps, tours and content
Feature: Integrated immersive environment
Adaptive post-event messaging
Benefit: Guide students to their next step
Advantage: Follow up is personalised to each student
Feature: Dynamic post-event content
Subject personalisation
Benefit: Show students what matters to them
Advantage: Content is filtered by interest
Feature: Personalisation across the experience
Dedicated event landing page
Benefit: Provide a clear home for all events
Advantage: Live and on-demand content in one place
Feature: Centralised event landing page
Attendance tracking and analytics
Benefit: Understand engagement and optimise your events
Advantage: See attendance and behaviour, not just clicks
Feature: Reporting and dashboards
Setup
Set up Virtual Events by creating your event landing page, adding sessions, and connecting your live or on‑demand content.
For detailed setup instructions, see the following guides.
Start here:
- Creating an event section: Create your event landing page with dates, key information and a Relevant Sessions block
- Creating a session: Add your sessions
- Assigning sessions so they appear in your experience: Surface the right sessions using filters
Best practice
- Offer a mix of live and on-demand content
- Encourage schedule building before events
- Use immersive content to extend engagement
- Guide students to clear next steps
- Use data to improve future events
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