How to create an Instagram Embed post

[content type] field.  The selected item here, will determine the icon that shows on the postcard. For an Instagram embed, select ‘Instagram Embed’ 

[add row] select the add row button, selecting the ‘Tik Tok Embed’ item from the pop up list

[SRC] Paste the copied URL of the Instagram post you wish to embed into the SRC input, ensuring there is a "/" at the end of the link (e.g.,  "https://www.instagram.com/p/Cp21FbFM7hD/").

[instagram post type] Choose the appropriate content type for the instagram post you are going to embed

[show comment section] You can toggle the comment section to better fit a post within your page builder

Frequently Asked Questions

Why isn't my Instagram content spot not playing on platform?

There are also two common platform-related reasons why a Reel might not play directly in an embed:

1. Restrictions on specific video: Restrictions on the specific reel or account you're using. This can happen if the account is private, or if the reel has settings that prevent inline playback. In these cases, Instagram will require users to “Watch on Instagram” instead of playing the content directly within the tour. It may be worth checking this with your media team to confirm the account settings or content settings. 
2. Copyrighted content: If the Reel includes copyrighted audio or media, Instagram may restrict playback outside of its platform, prompting users to watch it on Instagram directly.
3. Video length: Instagram Reels longer than 30 seconds  are typically not supported in embeds. This is quietly enforced by their back-end logic and not necessary documented. In these cases, Instagram defaults to showing a placeholder with a link to view on Instagram.

These behaviours are enforced by Instagram’s API and embed rules, we don’t have control over them. Our embed is simply an iframe that displays what Instagram permits externally.